Customer Acquisition

Repeat customers are the lifeblood of any business and the customer experience determines whether any company will have a long term relationship with its customers. Today the connection between a business and its customers is more complex and sophisticated than at any time in recent history. A customer-centric model is critical for any business that wishes to differentiate itself from the competition and to cultivate repeat business. It is the heart of business viability.

By taking a holistic approach to your business, and all of its channels, we obtain a deep and consistent understanding of your priorities and business model. Naviasys uses both standard and proprietary research tools to achieve this goal so that your business is scalable domestically or internationally. We know that your customer is the center of your business model and we help you align your business around them.

Our clients tell us that our difference lies squarely in how we approach problem solving.

Market Research & Intelligence

Our global market research points out trends and patterns that can be used for modeling consumer behavior and patterns, and gaining insight into understanding customer motivations within the customer experience. Our research tools can integrate into your in-house data base and bring forward patterns and preferences of your customers. By focusing on customer patterns, you can seize opportunities for repeat business with your customers and increase your customer loyalty across all channels of your business.

Customer Alignment

With Naviasys you, the customer, determine the specific needs and requirements, and we act as your partner and advisor. By working from the inside out, we make sure that your needs form the core of our work together. We work with you to develop a detailed plan including analytics, which will form a framework for future acquisitions, major investments, and the KPIs which drive topline revenue and growth.

Customer Experience Design

Naviasys can help you to enhance your experience with your customer, whether it is face-to-face, digital, or online. By helping you to increase customer awareness and leveraging customer loyalty, we give you more accurate sales data to test and validate a seamless design across all channels.

Customer Dashboard

We don’t consider analytics as an ancillary component to sales, but rather as a primary consideration in digital marketing and sales. Analytics are the basis of understanding your ROI. Using a dashboard keeps processes and priorities at the forefront and focuses on what is most important to your budget and business. We can build or prototype a dashboard that meets your needs.

Customer Alignment & Analytics

Sales funnels require an end product of sales-ready leads, turning suspects into prospects. Without a scalable lead management process, quotas are missed and sales compensation misses the mark. The lead management process should have definable and trackable criteria that lend to multiple scoring models and produce qualified leads without wasting time. Getting quality over quantity is of primary importance and our lead models take that into consideration. In addition, Naviasys works with each client, using analytics to prioritize leads for the product.

Marketing Strategy Content

Through every part of the engagement we will examine what is currently in use, what can be modified, and what needs to be reconstructed within your marketing strategy; which means that there is no need to reinvent the wheel at each juncture. Customer Alignment encompasses every aspect of the project; adding where needed and removing outdated information.

B2B Customer Strategy

Customer insights and experiences including products, services, marketing and channels have become a primary focus in today’s business world. By using Naviasys, together we can help create a unified customer experience which includes buyers, decision makers, and all levels of influencers to build a trusted and enduring partnership with their customers.

Technology Evaluation & Selection

Today’s economy and technology create a constantly changing landscape that can be difficult to navigate. We can help you make sense of technology options for specific sales and marketing objectives or we can work through our partners to provide you with customized relevant marketing strategies.